In 2012, our founder and CEO, David Forsberg, recognized the challenges within the energy market, realizing it was marked by inefficiencies and a lack of transparency, leaving consumers at a disadvantage. To address these issues, he founded a digital energy trading company with the goal of providing consumers with enhanced transparency, efficiency, and equitable contracts, thereby giving back control to energy consumers.
Fast forward to 2018, a transformative moment occurred when major energy players voiced a pressing need for a game-changing customer engagement app. Interestingly, we had already pioneered this capability within our platform, empowering consumers to take control of their energy usage, lower costs, and reduce carbon footprints.
This revelation prompted a significant shift, leading to our pivot. We transitioned from electricity trading to a B2B SaaS company, reborn as Bright. Today, we offer energy utilities a white-label solution, enabling them to better engage with customers and provide insights for optimizing and steering energy consumption intelligently.
Motivated by a passion for change and a commitment to a brighter future for generations to come, Bright was founded as a digital trading company, marking the inception of our mission to revolutionize the energy industry. Today, as a SaaS white-label leader, we continue to empower homes to consume energy smarter, more efficiently, and sustainably and remain steadfast in our mission to accelerate the energy transition to a brighter future.