Our values

• 💥 Amplify impact

  What this means
  Together with our customers, we empower end users to have a positive impact in their daily lives. Our work is impactful not only in what we deliver but also in how we deliver it. The sooner we get things done and the more we support each others’ growth and success, the greater our compounded results. 

  Why this matters
  We believe that focusing on high-impact initiatives and executing them efficiently, is the recipe for delivering greater value to our customers and end users. This is how we drive joint success while significantly accelerating the global transition to renewable energy sources, reducing CO2 emissions for a greener future. 

  What this doesn’t mean
  Amplifying impact does not mean that we disregard ideas that are hard or even impossible to measure. We combine data with our judgment when we make choices to maximize impact. We do not first and foremost focus on the impact of us as an individual but rather that of Bright as a whole. This might mean pausing your own work to lend a hand to a colleague needing your help with a more impactful initiative.

• 👑 Take ownership

  What this means
  Initiative defines us. We don’t let problems stay unresolved; we bring well-crafted hypotheses and practical solutions to the table. We're in this together, and that means we do not hesitate to step up and proactively offer our help when we see the need — our success is a collective responsibility. Just like we don’t hesitate to share our problems to pick our colleagues’ brains, letting go of our pride and realizing we are smarter together. We also take ownership of how our work is received by the next in line — it is never someone else’s problem, it’s always our problem.

  Why this matters
  We believe that by taking full ownership, both as individuals and as a team, we all contribute to our shared success. It goes beyond our job descriptions; it's about actively seeking opportunities to make a difference, assuming responsibility for challenges, and proactively finding solutions.

  What this doesn’t mean
  This doesn't imply competition against our colleagues or taking on tasks beyond our expertise just to outshine others. Nor does it suggest working in isolation and disregarding the importance of collaboration. This value underscores our collaborative approach, where we actively seek opportunities to contribute, take responsibility for challenges, and solve problems together, recognizing that both individual and collective contributions are vital to our success.

   

• 🤜 📦 Break boxes

  What this means
  Experimenting and learning from failures is crucial, pushing us to continuously do better, question the usual ways, and explore new ideas. Resilient and open-minded, we see every challenge as a stepping stone to growth and new breakthroughs, turning problems into opportunities for creative innovation. We don’t confine ourselves to the box; we break it open, step out, and create groundbreaking things. 

  Why this matters
  To truly innovate, achieve breakthroughs, and make a real impact we cannot continue doing the same things as always or do what everyone else is doing. We are not after a participation trophy, being a game-changer is essential for our growth and for leading the way in our industry. 

  What this doesn’t mean
  This value doesn't imply reckless risk-taking or pursuing ideas without considering their consequences. We prioritize work and ideas that offer substantial returns and the potential for significant impact. Our choices consider not only our end-users and customers but also our colleagues and internal processes. It's about striking the right balance between groundbreaking ideas and operational excellence. Moreover, continuous improvement and learning are not aimless; they involve learning from experiences while setting clear goals and metrics to measure our progress.