Bright's story began in 2012 when our founder and CEO, David Forsberg, recognized the inherent challenges within the energy market. Marked by inefficiencies and a lack of transparency, the market was failing consumers. In response, he founded a digital energy trading company with the goal of enhancing transparency, efficiency, and equitable contracts, thereby giving back control to energy consumers.
Fast forward to 2018, a transformative moment for us. Major energy players expressed a pressing need for a game-changing customer engagement app. Interestingly, we had already pioneered this capability within our platform, empowering consumers to take control of their energy usage, lower costs, and reduce carbon footprints.
This revelation prompted a significant shift, leading to our pivot. We transitioned from electricity trading to a B2B SaaS company, reborn as Bright. Today, we offer energy utilities with a white-label solution that enables better customer engagement and provides insights for intelligently optimizing and steering energy consumption.
Motivated by a passion for change and a commitment to a brighter future, Bright has evolved from its origins as a digital trading company to a leading SaaS white-label provider that continues to empower homes to consume energy smarter and more sustainably.